You Can’t Get Around It
There’s just no getting around it. If you are selling professional services, you need a presence on social media to remain competitive in your marketplace.
Social Media is one of the “4 Marketing Evils” we discuss here at Done4ULocal when we start working with a new client.
These “Marketing Evils” are the things every business needs to take care of to build a foundation for their marketing… the things that you just can’t do without if you want a competitive online presence in today’s marketing landscape.
(You can get our marketing overview to read more about the 4 systems and 4 ‘marketing evils’ you need for sustainable growth HERE.)
Forbes reports on research by Eventility that shows 78% of small businesses get at least 25% of their business through social media. (Forbes Article). Read that again and let it sink in for a second.
In the same article they report that 97% of consumers search for local businesses online. Do you think it’s worth making sure you have your social and online presence up to snuff?
What Does That Mean For You?
This can mean different things to different businesses. For us and most of our clients, it means that you need to have a presence on the sites your clients frequent and regularly put out great content to keep that site current and attempts to engage your audience to stimulate some interaction… and answer them when they comment, message you and connect on those sites.
We are looking to make sure that when prospects checkout your social pages… and they will… that they find something that shows you are up to date and relevant. If a prospect who uses Facebook regularly sees that your competitors Facebook page is up-to-date and looks great, but yours doesn’t even have a cover image and the last time you posted was 2 months ago, they will check out your competitor first.
That is the minimum you should do for all social media platforms you are on. To fully take advantage of the power of engagement and building relationships with your followers, you need a lot of time and effort… and investment. Not everyone will get sufficient ROI for intensive relationship building strategies. For most of our clients, optimizing and putting a consistent content and posting strategy is the key and it’s a lot more affordable.
100 Social Posting Ideas
If you are doing your own social posting in-house, here is an article by Jayson DeMers with 100 ideas for what to post: 100 Social Posting Ideas
Most in-house social media managers have little or no marketing experience or training on social media. Send them over to this blog post and they can access Mr. Demers’ article. With a bit of creativity, you can use your unique content and personality for pretty much all of the ideas he presents. They won’t all resonate with your social plan, but many will, and chances are there’ll be some you’ve never heard of that you can add to your arsenal.
The bottom line is that if you want to stay competitive, you need to have a presence on the social media platforms that your prospective clients are using. They will be looking. You want them to find relevant posts that show you are on top of your game and care enough to engage with your followers and clients.
Rod – 506-847-4025