Our colleagues at Zula Alpha Kilo have the same issue as the rest of us in the marketing and advertising industry… for some reason, business owners expect us to share our expertise and do valuable work for them for free.
It’s our own fault as a profession for devaluing our services by giving them away.
We’ve certainly done it at Done4ULocal to get new business and we are still running programs where we are doing much the same (such as the Done4ULocal TV Beta Program), but we are rethinking the logic of this. Is it worth a foot in the door? Maybe if you can develop a longer term relationship with someone, but we’re not sure that the time and effort and expense is worth the results.
If you take advantage of an established program from DOne4Ulocal where you are getting a promotional freebie, we’d love to have you on board… but if we are chatting about other marketing options, please don’t expect us to provide our expertise for free!
We do try to keep services as inexpensive as we can for small business owners with tight budgets, so ask us about how we can help you. Especially when it comes to affordable video options.
To your success!